Strategic Management Essay Example | Topics and Well Written Essays - 2000 words - 6

Strategic Management - Essay Example The essay "Strategic Management" describes the strategy actions for satisfying the customers, responding to the constantly changing industry and varying market conditions, or managing each functional piece of business or making the business grow in terms of company size and sales revenues. The strategy of the business has to answer the following questions: where we are now, where we will be in the future, and how will get there. The five strategic management tasks are: develop strategic vision and mission; setting objectives; crafting the strategy; implementing and executing the strategy; evaluating and correcting. It is general knowledge that developing the vision and mission of the business is the first step in strategic management tasks. After coming up with the vision and mission, the next step is to set up the company objectives to be accomplished. The objectives could be to have a bigger market share in its specialty product line or service. Another major objective that the company can come up with is to generate bigger sales and lesser costs and expenses for the near and far away future. Another objective is to open up one hundred branches every year around the world. Another objective is to satisfy customer needs and get new customers. Again, another obvious objective is the enter the territorial waters of the competition and â€Å"beat† them in their own game of marketing by offering better products and prompt services. The third task of strategic management is crafting the strategy. This is the how of management.

Evaluate Unilevers financial strategy Essay Example | Topics and Well Written Essays - 2000 words

Evaluate Unilevers financial strategy - Essay Example A firm’s capital structure consist the mix of long term or permanent capital in the firm. This is the mix of various ordinary and preference shares, long term debt and retained earnings. All these sources are found in Unilevers capital structure. Capital structure theories are as discussed below. Dividends are part of the earnings which are distributed to the shareholders for their investment in the company. Dividends policies and decisions involve four critical issues: i.e. when the firm should pay dividends, how much dividend per share should the company pay, how should the company give out dividends and why should the firm pay dividends. Unilever pays dividend quarterly using residual dividend policy where the dividend is paid out of earnings after investment have been financed. The dividend is payable by cash. As to why In Aug, CEO John Polman mentioned, â€Å"While circumstances remain challenging in many marketplaces, I am motivated by the return to quantity development across all areas and the majority of nations and groups. More of our manufacturers are enhancing again behind strong enhancements, greater customer value improved marketing support, and better performance. We go on repairing quantity development while defending edges and income for the season. † Organizations go through different life-cycles just like individuals do. For example, individuals go through the beginnings, childhood and early-teenage stages that are recognized by plenty of fast development. People within these stages often do whatever it requires just to remain in existence, for example, eating, looking for protection and resting. Often, these individuals make energetic, extremely sensitive choices based on whatever is going on around them at this time. Start-up companies are like this, too. Often, creators of the company or system and its various associates have to do whatever is